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Confessions of a Professional Blogger

Freelance Ghostwriting: Who Wrote That?

You might not realize that you are reading something I wrote. Because my name’s not on it.

It’s true that, in a certain web circle, my writing is prolific. “Oh, you’re Miranda!” was one of the top four things I heard at the Financial Blogger Conference last year. Because I write for a lot of different web sites, sometimes it feels like you can’t get away from me if you read personal finance blogs.

But the truth is much worse than you think. Not only do I write posts with my byline, but I also provide ghostwriting services. And not just in the financial blogging realm. You might have read something I wrote, without even realizing it. I ghostwrite articles for newsletters, ebooks, and even hardcopy books. But I’m far from the only ghostwriter running around.

Indeed, there are plenty of ghostwriters for hire around the world. Ghostwriting is increasingly prevalent as entrepreneurs, executives, and others try to free up time for other projects. Additionally, there are those who have interesting ideas, but don’t feel confident with their ability to express themselves in writing.

Keep Your Byline Out Of It

Of course, as a true ghostwriter, you can’t spill the beans about whose name is on what you wrote. And you have to be able to look past the fact that someone else is getting credit for your hard work. Sometimes, when I see something that has done well on a major site, I have to take a deep breath: It’s the agreement I made. And being paid for the piece was enough at the time — and will still have to be enough.

Some ghostwriters, to make up for the loss of glory related to having a byline, charge extra for ghostwritten pieces; I often add a premium to ghostwritten pieces. It’s not just about staff writing, either. Sometimes people contract with you to ghostwrite on specific projects. Before you start any freelancing job, it’s a good idea to make sure you are clear on whether or not you are expected to provide ghostwritten pieces.

There were only two times that I shared that I had ghostwritten articles, and I only shared this information because the people who had me do the ghostwriting actually gave me credit. Other than that, if your byline isn’t on it, and you’ve been paid for the content and transferred the rights, it’s not yours — and spilling the beans isn’t exactly the ethical thing to do.

Should You Ghostwrite for Others?

I don’t think too much about ghostwriting, since it has been part of my freelancing home business since almost the beginning. However, I know that other writers have issues with the idea of ghostwriting. There are those who want their names on everything they write, and also have an issue with allowing someone else to take credit for something they didn’t actually write.

The ethical issues are thorny. On the one hand, someone is putting his or her name on something that he or she didn’t write. However, on the other hand, that someone paid for a specific product; once the price is paid, he or she owns it and can do what he or she wishes with it.

How you view ghostwriting probably depends on how you view your own work. To tell the truth, I view myself as someone providing a product. As a result, other than the occasional twinge when I wish that I received credit for something that appears to have gained a lot of positive attention, I generally don’t worry about what my clients do with something that they bought and paid for.

What do you think about ghostwriting? Would you do it as a freelancer?

7 Responses to Freelance Ghostwriting: Who Wrote That?

  1. I would be willing to do a bit of ghost writing. I think there might be a sense of freedom to know that others won’t know what you’ve written.

    • Miranda Marquit says:

      In a way, it can be freeing. It’s also surreal sometimes. I’ve written things that I don’t agree with, in order to meet the client’s needs/wants. I’ve written two books that are completely “out there” as far as I’m concerned. I guess that’s another post exploring ethics, though. Should you accept money to write things you don’t agree with? I do. But that’s because I feel like I’m channeling the client, and what he or she wants to express. They are paying for a product, and I’m providing that product — to their specifications.

  2. Mike Collins says:

    Hi Miranda,
    I actually read a couple of ebooks on ghostwriting awhile back and I even briefly offered the service on a site I owned, but I killed it pretty quickly after deciding to concentrate on building up my own web properties. I guess once you have the contacts and portfolio built up the work will come knocking on your door by itself, but in the beginning people were looking for 500 word articles for $5 and that’s just not worth the effort.

    • Miranda Marquit says:

      Ah, I remember the days of think it was awesome to be paid $5 or $10 for a 500 word article. (The early days of online content production, when keyword articles were the last word in SEO.) Those days are long past, thankfully. But you are right that it can sometimes take time to build up beyond that point. I would charge more for ghostwritten pieces, though, because you aren’t getting anything other than money for them (no recognition, no branding).

      I’ve enjoyed working on my own site here, but I’m glad that Tom’s taking care of the backend. To me, it’s the backend and the worrying about plugins and AdSense and finding advertisers that’s hard to deal with.

  3. Dawn Mentzer says:

    I enjoy ghostwriting and absolutely take on that work when the opportunity arises. Love the challenge of writing in the voice of clients and helping them put their best foot forward – even though it’s my feet doing the work ;)

    And I’m OK with the mind-set of, “Pay no attention to the man behind the curtain.” – as they say in the land of Oz.

    • Miranda Marquit says:

      It’s true that ghostwriting can be a real challenge! It’s a good way to sharpen your writing skills.

  4. I have done ghostwriting and I have seen some of the pieces be well received. I just put myself on the back and move on. I haven’t done much of it in the past few months but I’m certainly not against it.

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