I've been raising my rates, but I'm still not in the “big money” range as a professional blogger. Here's why I don't have high paying freelance jobs.
As I look forward to the rest of my year, I've been thinking about how I want things to fall out, including having time to work on some of my own projects. On top of that, I was recently asked why I don't get paid as much as some of the other freelance writers out there. (Yes, even though some of you think I'm “expensive,” I'm actually not very high up on the pay totem pole.)
This got me thinking. Am I being paid what I'm worth? And why am I not making as much as some of the other professional bloggers out there?
As I pondered the reality of my situation, I came up with two reasons. They are really confessions as to certain defects of my personality, and the way I run my freelancing home business.
I'm Too Lazy to Look for High Paying Freelance Jobs
Why am I “stuck” making about half of what some of my counterparts make? Part of it is due to the fact that I'm too lazy to actively look for freelance work. Instead, I take on new clients as they come to me.
It's true that I haven't had to look for freelance work in years. Many aspiring freelance writers and professional bloggers envy me for this reason. However, the downside to my situation is that I'm only getting offers from those who might not be willing to pay as much for my services.
This reality really hit home for me as I saw opportunities from a client on Contently. This client expects me to submit ideas for review. Submitting an idea or two a month isn't much work. But I've been a little lazy about it, and I haven't carved out the time. However, one post for this client pays five times what I get for my highest quoted rate.
I could find high paying freelance jobs as a professional blogger. My buddy Steve from MyWifeQuitHerJob.com told me that I should be charging more, and he pointed out that the demand is clearly there — especially when I consider that he's just approved a raise for one of his writers.
I've become too complacent, and I've lost my hustle. I used to hustle a lot. Now I'm barely getting off my ass.
I'm Scared to Raise Rates on My Oldest Clients
Another issue I have is that I'm scared to raise rates on my oldest clients. Some of them have offered raises through the years, which makes it easier. However, others have not. These clients are dragging down my average pay rate. It makes it hard, too, that I have met many of these clients and I like them.
Clearly, for some of the oldest clients, I can't suddenly raise rates dramatically to the current going rate. That just isn't practical. But I do need to grab a gut and look for a way to step up the rate. It's about time to ask for a raise as a freelancer, and I need to stop being such a chicken.
So what if a couple of them drop me? Just one post for the super-high-paying client could replace everything I do for one of my clients for an entire month. So why am I not investing more time in doing more work for these higher clients? Is it loyalty? Or am I just too scared of what happens to the cash flow if I move away from the comfort of the regular, reliable gigs and focus more on scoring more occasional high-paying gigs?
As a professional blogger, you have to make choices about where to use your time, and which opportunities to cultivate. You also have to know when it's time to move on. I've been pretty bad at focusing on higher paying opportunities, and it needs to stop.
Otherwise, I'll be stressed and burned out, again, in a very short period of time.
What about you? Why aren't you making more money as a professional blogger or freelance writer?