Eating Chocolate: The Key to Financial Success?

Do you eat chocolate at least once a week? If so, you might be more financially successful than someone who doesn’t.

Earlier this week, I received a press release related to the release of Ghirardelli‘s new chocolate line. Normally, such releases go right into the trash folder. But this one came with a financial twist (which is why I’m sure it was sent to my inbox). An online survey conducted by Harris Interactive looked at the way Americans are ready to upgrade their lifestyles — and it also looked at the connection between chocolate and financial success.

It’s a Good Thing I Like Chocolate

I love chocolate. I’m especially fond of dark chocolate. And, according to this poll, my love of chocolate might also be related to my financial success. Here are some of the results:

  • 34% of frequent chocolate eaters reporting a total household income of $75k+ while only 29% of infrequent chocolate eaters can say the same. (I am the 34%.)
  • Those who savor a good chunk of chocolate at least once a week are more likely to be employed full-time (41%) than those who eat chocolate less often (35%). (I guess you could say I’m employed. I work, anyway. Even if it mostly happens in my jammies.)

Alright. Looking at these numbers, it’s pretty obvious that eating chocolate isn’t going to lead to financial success. Indeed, there really isn’t a huge gap between the surveyed groups. And, because the survey was pretty much voluntary and online, you really can’t attach any scientific or statistical significance to the study at all. But it’s a pretty fun look at the relationship between chocolate and finances anyway.

I’m inclined to think that, really, the difference is that someone who makes a little more money can probably afford to eat more chocolate — and eat better chocolate — than someone who is unemployed.

Upgrading Your Lifestyle

Other questions on the survey dealt with how Americans want to upgrade their lives in 2012. This makes more sense to me, and is probably a lot more true to reality, than a tenuous connection between chocolate consumption and finances. According to the survey, 93% of Americans want to upgrade their lives, and 67% of them want to upgrade their finances.

I suggest, if you want to upgrade your lifestyle, you consider where you are spending your money, and think of a few things that you can do to ensure that, in 2012, your spending matches financial and personal priorities. Take a look at what you have been spending your money on. Are you spending money on things that aren’t important to you? You’ll feel as though your lifestyle is improving if you cut spending on the stuff you don’t care about and instead focus on spending money on things you actually enjoy.

I don’t care much about stuff. So, why would I spend money on more knick-knacks? I wouldn’t. I’d rather go out to eat. I’d feel like my lifestyle had been upgraded if I could go out to lunch an extra time each month; purchasing a new vase for display in my home would just feel like a waste.

Upgrading your lifestyle doesn’t have to be about spending a lot of money or earning more. Simple, inexpensive pleasures that you truly enjoy can go a long toward helping you feel as though you are upgrading your lifestyle. And that can include…chocolate. Here is one more “finding” from the survey that I can get behind:

Those who indulge at least once a week describe themselves as comfortable (31%) and relaxed (8%), while infrequent chocolate eaters describe themselves as stressed (23%) and worried (10%).


Image source: Nieuw at Wikimedia Commons

3 thoughts on “Eating Chocolate: The Key to Financial Success?”

  1. That’s because good dark chocolate is darn expensive!!! Especially if you want responsibly sourced cocoa too. Thing is it’s a super health food, I go for 80%-90% these days and love it!

  2. I’m a chocoholic, if eating chocolate could lead to financial success then I’m very willing to eat it! 🙂 Aside from eating chocolate, there are also other things you can do to improve your financial status. you can find out more here

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