Are You a Finfluencer?

Disclosure: This blog post was written for Transamerica pursuant to a paid content arrangement I have with the company's representatives. All views expressed are entirely my own, and were not influenced or directed by Transamerica.

Do you tweet about money a lot? You might be a Finfluencer.

One of the cool things about the Internet, and computing power, and data is that there are all sorts of uses for it. Among the latest mashups of data and social media is the microsite Finfluencer from Transamerica.

This is a web site that takes a look at your tweets, and then determines how much activity you have, in terms of financial discussions on Twitter. Finances have long been a hot topic. In fact, according to Transamerica, the financial services industry is the second most popular topic discussed on Twitter ? to the tune of more than 1.5 million mentions per day.

Now you can see where you stand in terms of influencing the discourse ? at least on Twitter. Take a look at my score:




Since my ?job? is to write about finances, it?s not really surprising that I score higher than 94 percent of other participants.

Transamerica calculates the score based on 140 different characteristics. A custom algorithm is used that assigns numeric values to keywords you use, as well as whom you follow in the financial services industry.

If you tweet a lot about money issues and financial services, and if you follow people who work in the financial services industry, you are likely to receive a higher score.

It?s also possible to see who, among participants, is a top scorer. Right now, I?m in the top five. I?m sure that will change if more finance-related people start using this microsite.

Find New People to Follow

If you are interested in learning more about finances, and keeping up with the latest financial sector news, Finfluencer can be a big help. Since it offers the top five scores, you can see whom you might want to follow. While I already follow Wise Bread, the other three in the top five are people I didn?t follow before they popped up. However, now these Finfluencers are in my feed, and I can see what insights they have to share.

Following Finfluencers can be a good way to keep up with the latest happenings in the world of finances. These are people who follow the latest financial news and trends, and then tweet about it. This means that following Finfluencers can provide you with top-flight information.

None of us likes to make financial decisions in a vacuum. I know I don?t. I like to have good information, and to feel as though I understand my options. Twitter provides you with a quick and easy way to see what others are saying, and to read insights from industry insiders and thought leaders. With the help of Finfluencer, it?s possible for you to identify those financial industry leaders and follow them.

And, of course, if you disagree, you can join the conversation. While listening on Twitter can be helpful, don?t forget that you might have something to offer as well. Share your own thoughts on finances and the financial services industry, and you could help others make better decisions.

Yes, Finfluencer is another fun exercise is seeing where you stand on Twitter. However, it can also be a way for you to get new ideas about money.

1 thought on “Are You a Finfluencer?”

  1. Nick | Millionaires Giving Money

    I follow a number of financial experts who have a proven track record of success. Often the advice they give is very BENEFICIAL and helps me to understand and apply concepts. There is a great site called Fully Informed by Teddi Knight and with the blogs help I am learning how to trade options for income. I definitely believe in financial influencing. Great post, thanks for sharing.

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