Placing guest posts for clients can be a way to earn money — but it can also be more trouble than it's worth.
A couple of years ago, I had a client who asked me to place guest posts on various sites in an effort to build rankings. The idea was that I would approach other bloggers, and offer a guest post. The post would include a link to the client's desired page, in an effort to build links, as well as to build keyword ranking. As you might expect, the guest post was free to the sites that ran the post, while I was paid by the client for each published post.
Writing and placing the guest posts was reasonably lucrative. The client offered three times my going rate at that time for me to place posts. The value of link building and keywords was worth the cost to the client. However, after a couple of months, I decided not to do it anymore. For me, it was more trouble than it was worth.
Should You Place Guest Posts for Others?
For some, placing guest posts for clients is a lucrative part of freelance writing. There are many professional guest posters who do a great job. And, they get paid for placing the post. However, I found that this was not the path for me. Some of the reasons that I didn't enjoy placing guest posts include:
- Time consuming to look for bloggers: First of all, you have to find bloggers in the appropriate niche that accept guest posts. It can be time consuming to compile a list of possibilities, and then verify all of the guest posting guidelines.
- You have to contact the bloggers: Of course, once you have a list of bloggers to contact, you have to email them with post topics and more. This is time consuming as well.
- No guarantee that the post will be accepted — or that the link will appear as you want: Once you are done with the post, and send it in, there is no guarantee that it will be accepted. I have rejected guest posts for this blog on the grounds of very poor English usage, and for other reasons. Additionally, the link may not appear as you want it. Depending on the agreement you have you might not be paid unless the link appears exactly as specified.
- Chasing down the publication: Finally, you have to chase down the publication. When the post is published, you need to be on top of it, and not all blog owners will email you. So you will need to keep track of which posts have been accepted, and then double-check to record when they are published.
- Social media promotion: In some cases you might need to be social online with the published posts, depending on your agreement with the client. I'm grumpy enough about submitting to social media with my own stuff; chasing down more posts for social media just wasn't my idea of fun.
Personally, I found the process irksome. By the time I went through the process, I decided it wasn't worth the money. For some people, this whole process is invigorating. I, however, quickly became discouraged. A number of people rejected or ignored my suggestions outright (thankfully before I wrote the post), and many changed the links. I was still paid even when the links were changed, but I heard an earful about it from the client. In the end, I figured that I would rather not have to place guest posts.
This doesn't mean I don't write guest posts for others; rather, some of my clients have me ghostwrite guests posts. I don't have a problem doing this because I make it clear that I'm not going to place the posts. I'll write the post, but it's up to the client to place it.
What about Placing Posts for on Other Clients' Blogs?
One of the things I'm frequently asked is whether or not I can place a guest post on another client's blog. Usually I don't. If the client sets it up, I'll do it, but I don't set it up. Recently, I had one client arrange to pay for a post I wrote for another client's blog. The one client got an extra post for free, and the other client received a keyword link. I am careful not to double-dip, though. I don't get paid twice for the same blog post.
In the end, it's up to you to decide what you are going to do, and how you are going to handle these situations. Consider the work and the time involved. In some cases, you might find that it's worth it to place guest posts on behalf of clients. For some, like me, though, no amount of money is worth the hassle. I'd rather just write; I don't want to deal with all the rest of it. What do you think?