Lewis Howes offered some great tips on starting your own business at BlogWorld and New Media Expo.
Last week, I attended BlogWorld/New Media Expo in New York City. This week, I'd like to share some of the things I learned by attending various sessions.
There were some great presenters, and one of them was Lewis Howes. Howes built a business around becoming an expert at LinkedIn, and is now considered one of the experts on Internet marketing, as well as living the life you want. Anyway, I enjoyed his presentation, as well as the tips he offered for creating a lifestyle business.
Tips for Building a Successful Business
Even though the focus of the presentation was on building a lifestyle business with the help of the Internet, I think that a lot of what Howes shared applies to various home businesses — not just online ventures. Here are some of the tidbits he offered:
- Reach out to mentors that inspire you: Find mentors that inspire you, and then learn from them. You can reach out through networking, or other channels. Model the success of those that inspire you. Howes points out that you need to be a good student; mentors like teaching if you are truly willing to learn and put what you learn in action. And, of course, you should give back by becoming a mentor yourself.
- Set up as an expert: You can do this by leveraging media, garnering social proof, and by sharing your knowledge. Howes also suggests that you write a book on the subject. That way, you can point to your book. “You don't make much money off books,” he pointed out. But our society still acknowledges authorship as a mark of expertise.
- Take massive action: Next, you have to get out there and take action. Howes points out that you can't just around and expect to make money. You have to hustle, especially in the begin. I like this idea of just taking action. You have to act, and not just rely on things to happen.
- Speak at events: At first, you should speak for free. The idea is that you want to get out there. This ties back to showing your expertise. You want to be willing to speak on the topic, and show that you are capable. Like many presenters and others I've heard, Howes recommends Toastmasters as a great resource for learning how to speak in front of people. But I think presenting at local events is also helpful.
- Focus on what you love: Rather than be miserable, think about something you love to do, and consider how you can make money with that. Having money is nice, but it isn't everything.
Starting on a home business is a serious enterprise. You need have a plan, and then you need to go out there and make it happen. The tips from Lewis Howes aren't about the nuts and bolts of creating a business, it's more about developing the right attitude, and about learning from others. I think that once you figure out what you want to do, and how you might be able to do it, you can follow his advice and make solid progress as a home business owner.