Are you ready for a little self-promotion? If you want home business success, you need to sell yourself.
I've got a serious self-promotion problem. I don't like getting out there and promoting myself. For the most part, that's not a huge problem. I've managed to build a reputation in a low-key manner, and I really don't have to get out there and promote myself big time if I want writing gigs.
But what about the next phase of my home business? I recognize what's happening with Google and I know that I need to diversify if I want my home business to survive. I've been doing a little outreach on behalf of BankAffiliates, and I wrote a book.
It's not my ideal, since I'm not really into promotion; I really like providing content — or at least being able to rant someplace. But I know that, the way things are going, I'll be lucky if anyone can afford me in two or three years, thanks to Google.
So I need to branch out. And that means that I need to start selling myself.
Hustling for Home Business Success
Anyone who owns a home business knows that there's a lot of hustle involved to make it successful. Even though I sometimes take a low-key approach to my home business, I remember the years of hustle — of keyword articles and taking anything I could get.
Now, though, it looks like I'm back to the need for hustle. I've become complacent about my home business, and I'm reluctant to get out there and promote myself anyway. But if I want to take my home business to the next level, and make sure that it survives the vagaries of Google, I need to get out there and promote different projects.
The project I?should be promoting right now is my new book. However, I've been slow to even do that. In fact, I put it on Kindle as a whim, and it took me almost a whole day to tell anyone. What I need to do is?own?the damn thing, write some guest posts, and tell everyone how awesome it is. My problem is that I have a hard time getting out there and telling everyone how great I am, and how awesome my book is. One of the things I admire about Jeff Rose is that he is willing to put himself out there. He?goes?for it. And that's why he and his wife have been so successful.
If I want my home business to achieve the next level, I need to do something similar. I need to invest in myself, and my other projects. And I need to get out there and promote, promote, promote. I understand that was one of the main points of Derek Halpern‘s somewhat-controversial closing keynote at FinCon.
Home business success requires hustle, and risk-taking. It means you put yourself out there and risk the fact that others might not like what you do. And it means you work hard to make sure others know you are there — and that what you offer is?all sorts of awesome.