What are others saying about your home business? Keep on top of what others think about you.
When you own a home business, the hope is that enough people will find out who you are and then buy your products and/or services. One of the things I'm most proud of is the fact that my freelance business has been built almost entirely on word of mouth and people reading my work and asking if they can become clients.
My home business success has largely been due to the fact that there are more nice things said about me than bad. Does this mean that everything everyone says is good? Well, no. If you know where to look, you can find that there are people who?hate my writing style,?despise me for the type of content that I sometimes put out (when I'm paid enough for it), and who think that I'm just wrong about a lot of things.
However, by and large, most of what's out there about me is pretty good. I know, because I check. Every so often (about once every couple of months) I Google myself to see what shows up first when my name is searched, and if there is anything negative out there.
When you own a home business, it's a good idea to keep up with what's out there so that you have an idea of how others view you. If there are too many negative things about your business, eventually you might see fewer customers, and you might lose out on some great opportunities.
How to Keep Up with News About Your Home Business
You want to keep up with what's being written and posted about your home business so you have an idea of how you might need to change your product or service to better serve your market. It can also provide you with a heads up when negative information is out there.
While you don't want to suppress negative information completely (especially if a fair point is being made), you do need to be aware of the situation so that you can address the problem head on. Businesses and personalities that address these issues head on often come out better than those that try to sidestep and suppress.
So, how can you keep up with news about your home business? Here two ways:
- Google Alerts: You can set up an alert with Google to notify you when your home business is mentioned. When new content pops up on the Internet about you, it's possible to be notified.
- Pay a company: There are companies, can help you keep track of your press clippings and information about you.
One of the nice things about getting a press company to take care of it for you is that you can tailor the information. Plus, a company like Universal Information Services can provide you with insight into how well your campaigns are working. Yes, Google Alerts can let you know when something pops up, but it doesn't analyze what's happening with media companies.
Media Analysis and PR Measurement
If you are serious about analyzing your PR efforts as well as monitoring the press you receive, a specialized company is usually the way to go. That way, you can tailor your results for specific campaigns, as well as for general information about what others are saying about your home business.
Depending on where you are located, you can get varying levels of analysis. Universal Information Services, for example, includes media markets like Denver, New York, and Chicago, among others. You can see what sort of penetration you are getting, on top of having a good idea of what's being said about you.
Keeping up with what's being said about you can help you tweak your outreach and advertising efforts, as well as help you identify problems you need to overcome. At the very least, you can identify problems and then change things up or focus on a campaign that puts your more positive information ahead of other information in the SERPs.
You need to know what others are saying about your home business. That way, you can make plans and improves as appropriate. How do you keep up with what's being said about your home business?