It's a double episode of problogging review! Two more handbooks in “The Ultimate Guide to Blogging” series by Bill Davis.
My online buddy Bill Davis is releasing a series of short ebooks designed to take you step-by-step through problogging. I reviewed the first book in the series a while ago, and since then he's released two more ebooks in the series. Today's problogging review will look at both books because I've got life things going on. But I think both books are worth getting, and just as valuable as the first book.
Getting Google to Love You
The second book in the series is subtitled “Setting Up Your Announcement Networks & Getting Google to Love You.” This book builds on the last book, which is all about how to set up your blog. This book shows you how to take the next step and set up the “announcement networks” you'll need if you want to let others know that you are creating awesome content.
If you want to write for the art of it, and you don't care about making money, these announcement networks don't matter. However, if you are serious about making money, you need to set up other sites that are designed to help you get the word out about your blog. This includes Google-friendly profiles on sites like YouTube and Google+.
Creating the right profiles ahead of time, so that they are brand consistent and recognizable, is important. Make it a point to set these up now, and use them early on. If you follow the right steps, you'll be more likely to encourage others to find you online. It's not my favorite part of problogging, but it's not a step you want to skip. And the sooner you do it, the better.
As with the first book, this second installment offers you step-by-step help, and lets you know exactly what you need to do, in an engaging and easy-to-understand style.
Your Content and Maximum Effectiveness
The third book in the installment tackles how to “Create, Curate, Circulate, and Cast Your Content for Maximum Effectiveness.” Now that you've set up your blog, and you've got your engagement/announcement channels squared away, it's really time to start adding content.
Bill takes a look at the four main areas of creating and managing content for your site:
- Create original content: This is content that is unique and relevant, and that speaks to your ability to communicate effectively with your audience.
- Curate interesting content: Another element of blog content is curation. Look for interesting and relevant items elsewhere, and collect them on your blog, and share these items with your community (always giving proper attribution). You can add your own commentary, and find other reasons to keep visitors on your site.
- Circulating your content: Next, you need to get your content “out there.” This is where the last book comes in. Since you have your announcement channels all set up, Bill shows you exactly how to use them to help your content get maximum reach.
- Casting content: So that you can engage more people, and offer different types of content, you can change things up a bit. So you might take a piece of content you created and change the format so that you can put it up on Slideshare, or turn it into a video for YouTube. From podcasting to turning something into an ebook or a course, you can re-use and re-shape your content to reach different people in different forms.
This book also explains how to set up headings, and how to search for keywords that you can keep in mind as you add content to your website.
Problogging Review Bottom Line: Both Books are Great
Both of these books are well worth reading. They offer great insights and instructions, and Bill even offers a number of useful tools — and provides mini-tutorials on how to use them.
If you are looking to build a profitable blog, keep reading this series. As each book builds on the one before, you will have a roadmap for problogging success.