I Attended a Rich Dad Training. Learn About My Two Hours of Priming

Not too long ago, I attended a free Rich Dad Training. It’s less about investing in yourself and more about priming you to buy the next product.

For years, I’ve been interested in attending a free Rich Dad Training. Every six months or so, these “trainings” come to Utah, and a few weeks ago, one came through and I attended, just to see what it was like.

Rich Dad Training

I went during an early afternoon session (I try to be home?after school), and I assume that’s one of the reasons that the attendance was a little sparse. The evening session the night before, I understand, was better attended.?Since you have to RVSP for your free seat, all the seats were filled — with 30 or 40 people.

First of all, it’s important to understand that it’s not Robert Kiyosaki that does these things. A different company, Rich Dad Education, is in charge, and the marks and logos are used under license. In fact, the guy running the workshop starts off by telling us that Kiyosaki is far too busy to go to each one of these workshops. And, really, he probably is. The man has a speaker fee that probably starts in the five-figure range (if not six figures). He’s not coming to Utah to talk to 40 folks. There wasn’t even in a pre-recorded message, which did surprise me a bit. But apparently he’s got a documentary out — received free at the workshop, so I’ll watch it and review it at some point — so they just played a portion of that while we waited.

Fairly early on, it became clear that this “free workshop” was really a two-hour sales pitch. Much of the time was spent priming us to get ready to spend about $500?to attend a three-day “basic training” (which is then used to encourage you to attend a more expensive “elite training”). Robert Kiyosaki isn’t involved with this company, but it does make use of his appeal to sell products.

Rich Dad Priming

Priming Us to Make the Sale

This Rich Dad training was designed to help us feel as though we aren’t in the place we want to be, and that buying Rich Dad products and attending another Rich Dad training would make the difference. Of course, the first step is to make us feel as though we are making an?investment in the future. You’re not spending money to buy a Rich Dad product — you’re?investing in your future. Without the Rich Dad training (the paid products, of course), you are going to be stuck at the mercy of someone else for your income.

Don’t get me wrong. The Rich Dad training touched on some important financial concepts. The importance of financial education and the problems with trading your time for money were discussed. Our trainer also talked about assets vs. liabilities and talked about different investments that could bring income.

The discussion of these concepts was designed to lead us to the conclusion that Rich Dad Education programs and products held the answers we were looking for. I’m fortunate that my work has provided me with the opportunity learn?these concepts. However, many of those in the audience appeared shocked at?the “revelations.”

And, really, I’m not surprised. Considering the state of financial literacy in this country, some of the ideas that many PF blog readers find basic seem deep and insightful to others. I also noticed that there were?a lot of MLM company stickers on cars in the parking lot, which is kind of telling.

Gordon Gekko

At any rate, many of the questions our trainer (who bore a striking resemblance to Gordon Gekko) were meant to lead us down a specific road. He encouraged us to feel trapped with our current lives, as well as emphasized the importance of getting the right training.

Then he talked about the importance of action. About taking action to seize opportunities right now. Then he held up one of the Kiyosaki-branded books that sells for about $100 and asked who wanted it. One of the guys in the audience leaped from his chair, sprinted to the front, and grabbed the book out of the trainer’s hands (two others had risen, but weren’t as quick).

The trainer segued smoothly into saying that those who got up and went to the back of the room?right now to pay for a three-day training could get it for a little less than $500, rather than paying $1,500, and they’d get Robert Kiyosaki’s latest information product for free as well. Plus, it would be in a branded bag so that the rest of us could see who had?taken action to seize the opportunity.

I’m not going to lie. For about 30 seconds I felt the peer pressure to get up and swipe my credit card as the guy sitting next to me, and the guys in front and behind me stood to make their way to the back of the room. (We were encouraged to use a credit card to make this “investment.” The trainer did warn us, though, that the credit cards were run immediately; none of this saving the info and running it later. If you didn’t have the money, you’d be rejected.)

It was an interesting experience, even though I didn’t make a move to spend $500 and commit to devote three days of my precious time to a training that would like encourage me to spend?more money in order to obtain more Rich Dad training.

As I left the training, a woman carrying one of the bags approached me as we walked to our cars. “You didn’t take the opportunity, huh?”

“No,” I said. “I think I’ll be all right without it.”

“Well, I decided that I need to take charge of my life,” she said as she opened the door to her SUV (XanGo sticker on the back). “I just know if I don’t do this, I’ll never be happy with my life. You have to take the chance to be happy when it comes.”

I waved and wished her luck. I’m glad that I’m already pretty happy with my life.

5 thoughts on “I Attended a Rich Dad Training. Learn About My Two Hours of Priming”

  1. Good for you for having the patience to sit through a two hour sales pitch. I don’t think I could do it without getting angry and telling everyone it’s a scam and to not waste their money 🙂

    Of course the guy looked like Gordon Gekko. Sleazy!

    1. Miranda Marquit

      I’ve seen you in action! I know how much patience you have 😉 But, yeah, it was interesting to see what kind of people attended, and it was also sad because so many of those who went to spend the $500 seemed desperate. There was a guy in real estate there, and he was one of the few that, along with me, stayed seated. He also looked very, VERY skeptical. One of the few without wide-eyed earnestness.

  2. Sue @ When Did It Get So Complicated

    I do read the Rich Dad books, but I would never pay $500 for this information. I provide one-on-one small business coaching to individuals for $50/hour, so I don’t see $500 for a group seminar as a good deal.

    I do want to say though that your comments seem as though you are not a fan of MLMs. I know many people have misconceptions. I personally couldn’t sell any food, supplements or ‘stuff’, because people don’t need that. However, we have a HUGE problem with toxic chemicals in our personal care products and unsustainable product development and sales practices. I joined Pangea Organics (www.pangeaorganics.com/smacomber) because they provide a healthy alternative for both people and the planet. I LOVE that I can make money while helping people make more conscious consumer decisions. They have won over 50 awards for best natural products and most environmentally and socially conscious business practices. Also, with the proliferation of blogging and social media, it is easy to get the message out to a large community of people. I truly feel that I am providing a value to people.

    1. Miranda Marquit

      I don’t have a problem with MLMs per se, and I’ve written about them in the past. I think that for the right person, selling the right product, the right way, it can be one way to earn extra money. My mom was an “Avon Lady” while I was growing up, and I know scores of people involved with various MLMs. What I’ve found, though, is that with certain MLMs, there seems to be something…off…in the approach, in terms of focus on recruitment, and lack of training when it comes to sales practices and business management. I found it interesting that many of the cars in the lot had MLM stickers, and a lot of them were stickers of companies that try and sell you the “get rich by recruiting your friends and family” method of direct sales.

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