My blog has been around for over four years.? When I first started, I knew absolutely nothing about blogging and made a ton of mistakes.? Much like when I first started my blog, a new generation of bloggers, and some old ones are making the very same mistakes that I did.
But that?s okay. I?m here to rescue you from the doldrums because I can guarantee that you are making at least one of the five mistakes that all bloggers makes.
You blog about blogging when your blog isn?t about blogging.
Every time I see this I click the ?X? on my browser and move on to another blog.? If your blog is about ballerina slippers and suddenly I see a post about your blog?s traffic, I?m moving on.? You have to remember that if your blog isn?t about blogging, your audience doesn?t care about the randomness that bloggers encounter on the back end.? They don?t care about WordPress. They certainly don?t care about the fabulous blogging conference that you?re going to.
You don?t know who your audience is.
Major, major, major error here.? In order to produce the best content that will captivate your audience, you must know as much as possible about them.? I?m not telling you to get all Ramit Sethi on them, but try to compile some information about who comes to your site.? You?ll want to at least install Google Analytics, but I honestly like Quantcast?s metrics better than Google?s.
By using Quantcast I can see the sex, average age, income level and other valuable information about my readers. If you market a product this is essential to your sales. Not knowing your audience leads to the next problem.
You write for other bloggers.
Too many bloggers target their writing towards other bloggers within their niche.? Unless your target audience happens to be those bloggers, you are doing your readers a disservice. Those are the people that you should care about the least.
It?s okay to collaborate or to have guest posts like this one on your site, but if you know that your audience really wants to know everything about ballerina slippers, they don?t care about the other person writing about ballerina slippers unless you feel like sending your audience somewhere else.
Your blog is forgettable.
There are millions of blogs on the internet and every day someone gets the bright idea to start a new blog.? What will make me remember your blog over a similar blog? You blog must have some personality, preferably yours! Readers remember blogs that don?t sound robotic and instead have some kind of identifiable personality. Don?t be afraid to be yourself. It?s your blog.
While you?re busy being unforgettable, don?t forget the little things. Having a well designed, easily navigable blog might just give you a leg up on another blog within the same niche.? Don?t forget about those basic things as you get to the biggest mistake that everyone makes.
Your content is crappy.
Oh yes, I took it there. This is probably the worst offense of all. If you?re not a full-tie blogger life sometimes intrudes, but you might feel compelled to just throw something up on you blog. Wrong. No content is better than crap content.? Each post that you write should be its best representation of your viewpoint.? If you don?t have time to do your best, you are always better off putting up nothing.
Think of it this way: if you were a chef and you happened to drop the food on the ground because you were in a hurry, would you serve it? Would you want to be on the receiving end of that plate of food? If you wouldn?t? eat crap, don?t serve crap.
There you have it.? These are the five biggest mistakes that I have noticed bloggers making all o the time.? If your blog is focused around its core content it will rank higher and more importantly, be a better resource for your readers.? Good luck.
Editor’s note: my friends at firstsiteguide.com offer resources that can help you get started.