The 5 Biggest Mistakes That Bloggers Are Making

My blog has been around for over four years.? When I first started, I knew absolutely nothing about blogging and made a ton of mistakes.? Much like when I first started my blog, a new generation of bloggers, and some old ones are making the very same mistakes that I did.

But that?s okay. I?m here to rescue you from the doldrums because I can guarantee that you are making at least one of the five mistakes that all bloggers makes.

You blog about blogging when your blog isn?t about blogging.

Every time I see this I click the ?X? on my browser and move on to another blog.? If your blog is about ballerina slippers and suddenly I see a post about your blog?s traffic, I?m moving on.? You have to remember that if your blog isn?t about blogging, your audience doesn?t care about the randomness that bloggers encounter on the back end.? They don?t care about WordPress. They certainly don?t care about the fabulous blogging conference that you?re going to.

You don?t know who your audience is.

Major, major, major error here.? In order to produce the best content that will captivate your audience, you must know as much as possible about them.? I?m not telling you to get all Ramit Sethi on them, but try to compile some information about who comes to your site.? You?ll want to at least install Google Analytics, but I honestly like Quantcast?s metrics better than Google?s.

By using Quantcast I can see the sex, average age, income level and other valuable information about my readers. If you market a product this is essential to your sales. Not knowing your audience leads to the next problem.

You write for other bloggers.

Too many bloggers target their writing towards other bloggers within their niche.? Unless your target audience happens to be those bloggers, you are doing your readers a disservice. Those are the people that you should care about the least.

It?s okay to collaborate or to have guest posts like this one on your site, but if you know that your audience really wants to know everything about ballerina slippers, they don?t care about the other person writing about ballerina slippers unless you feel like sending your audience somewhere else.

Your blog is forgettable.

There are millions of blogs on the internet and every day someone gets the bright idea to start a new blog.? What will make me remember your blog over a similar blog? You blog must have some personality, preferably yours! Readers remember blogs that don?t sound robotic and instead have some kind of identifiable personality. Don?t be afraid to be yourself. It?s your blog.


While you?re busy being unforgettable, don?t forget the little things. Having a well designed, easily navigable blog might just give you a leg up on another blog within the same niche.? Don?t forget about those basic things as you get to the biggest mistake that everyone makes.

Your content is crappy.

Oh yes, I took it there. This is probably the worst offense of all. If you?re not a full-tie blogger life sometimes intrudes, but you might feel compelled to just throw something up on you blog. Wrong. No content is better than crap content.? Each post that you write should be its best representation of your viewpoint.? If you don?t have time to do your best, you are always better off putting up nothing.

Think of it this way: if you were a chef and you happened to drop the food on the ground because you were in a hurry, would you serve it? Would you want to be on the receiving end of that plate of food? If you wouldn?t? eat crap, don?t serve crap.

There you have it.? These are the five biggest mistakes that I have noticed bloggers making all o the time.? If your blog is focused around its core content it will rank higher and more importantly, be a better resource for your readers.? Good luck.

Editor’s note: my friends at offer resources that can help you get started.

5 thoughts on “The 5 Biggest Mistakes That Bloggers Are Making”

  1. Tony@WeOnlyDoThisOnce

    Absolutely true about content being the foundation of style! Passion plays a huge role in content, to begin with. Great post.

  2. Hey Sandy, I love the chef analogy. I think most people would prefer to wait a little longer for their meal to be prepared correctly rather than eating off the floor, and the same goes for blogging. It?s better to take a little longer and prepare a solid post instead of just throwing up some disappointing filler.

    The other thing that struck me is ?You write for other bloggers.? That?s a real pet peeve of mine as it seems like half the personal finance blogs out there just write for each other. Nothing wrong with networking but I don?t think they understand their target market and those types of posts don?t add much value to the typical person searching Google for help with a financial question.

  3. I think the biggest point was your last, regarding crappy content. I look at it like this. If you gave a friend 10 books, and 9 were crappy books, but 1 was an absolute life changing gem, then it is likely that they would look at 1 or 2 books, perhaps 3 at a push. They would then dismiss the whole collection as crappy, unless they were fortunate enough to read the great book first or second. The odds are they won’t see it.

    Don’t make people wade through rubbish posts to get to your gems. People won’t do this online as there are a million and one other places to go. Make every post count, and if you haven’t got the time to write a great post, then don’t writing anything.

    I see things about people saying they aim to write one post a day, or 5 a week or whatever. To me this is not a helpful aim. This goal says nothing about quality, just quantity. Goals like this can tempt a person to rush out some ill thought out content in order to meet their goal. Don’t dilute the quality of your content with rushed low quality posts.

  4. Brent Pittman

    Great! Points! I’ve been guilty of adding stats and such from time to time, but try to keep it at a minimum. I see it as a way to show my audience that the community is growing.I’m sure this could be taken as bragging though–a delicate balance for sure.

  5. Great post, Sandy! These are the same mistakes I see all the time with even experienced bloggers, across a variety of niche topics. One thing about knowing your audience I’d stress is that you can start off writing towards the audience you want to attract, and if you’re successful, your demographics will match your target.

    Also, like how no post is better than crappy posts, no comments are better than crappy comments. Too often I see blogs where the only commenters are other bloggers, probably in some sort of deal to leave comments on each other’s blogs, and the quality of conversation is really low. That goes back to your point about audience… Don’t wrote for an audience of bloggers unless you write about blogging.

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