Setting your writing rate is one of the toughest parts of freelancing. Do you really want to accept a lower fee?
Freelance professionals are regularly told to stick to their guns and get paid what they're worth. It's also common for freelance writers to look for high-paying gigs. Once you've worked so hard to charge a writing rate that you like, it's hard to back down and “settle” for something less.
Sometimes, though, it makes sense to accept a lower writing rate.
One of the reasons I don't have a rate card is so that I can negotiate with clients on an individual basis. And this sometimes means that I accept a lower writing rate in exchange for security.
The truth is that, if you're going to support yourself as a freelancer, regular work can go a long way. While you don't want to completely undersell yourself, there's also something to be said for being flexible when others offer you long-term work. A bit of job security can be worth the (slightly) lower writing rate.
What do you think? Would you ever accept a lower writing rate to ensure a longer-term gig? How low is too low for you to consider it?